Client: Alternative Schools Network

Goal: Communicate the life-changing impact of the network to funders, legislators, community partners, employees and potential students.

Method: Capture students in a safe cinematic space sharing intimate moments from their lives.

Result: Original web-only piece is centerpiece for 40th Anniversary and an introductory communication with partners of all kinds.

“The commercial’s awesome! Exactly what I imagined- it captures the essence of why we do what we do. People in our office have been crying because it gets to the heart of our mission in a such a powerful and emotionally satisfying way.”

Michelle Morales – Associate Director I ASN