Client: Kanye West
Objective: Put together camera, stock, production gear and crew in less than 48 hours and create gritty heartfelt imagery for a genre-bending anthem.
Method: Call upon years of relationships and resources. Underexpose, push-process, and shoot at high-frame rates with a dynamic range of camera angles and motion to create a swimming living visual texture that matches the passion of the song.
Results: Video is viewed by millions around the globe, written up in the N.Y. Times, and has become a part of Kanye West’s iconic imagery.
“You’re doing a great job!” – Kanye West About the progress of work on the video.